With ESG mainstreaming over the last decade, companies seen as purpose-driven are growing three times faster on average than competitors and 90% are pursuing an ESG strategy. This has driven ESG to dominate today’s marketing, prompting a new and larger focus on brand communication. The challenge is that successful ESG marketing must be supported by organizational culture and buy-in from leadership, a well-established and relatable ESG plan that steers clear of greenwashing, and ESG data for the right metrics. How are marketers across industries staying on top of marketing’s biggest challenge to date? What elements of ESG matter most to a company, and is there typically sufficient overlap with what elements matter most to society? How can companies communicate ESG progress in an accurate, timely and culturally relevant manner?