A graphic of a redd-ish pink pattern with fan-like symbols, representing the Milken Institute's Asian Summit 2025.
Asia Summit 2025

Lunch Program | The Business of Sports: From Obscurity to Influence

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From billion-dollar broadcasting and story rights to brand deals and athlete influencers, the business of sports has become lucrative for corporations and investors and a driver of global commerce. Fueled by the highly successful strategy of turning live events and personalities into digital and entertainment content, the business of sports provides numerous new opportunities and innovations to capture and monetize public engagement. But as the commercialization of sports deepens, how are league and business executives balancing platform expansion with authenticity, and gaining new followers while maintaining a solid fan base? 

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    Welcome Remarks

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    Adam Heng

    Associate Director, Business and Program Development, Milken Institute

    Moderator

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    John Dykes

    TV Host and Sports Journalist

    Speakers

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    Derek Chang

    President and CEO, Liberty Media
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    Josh Empson

    Partner, Sports, Media and Entertainment, Sixth Street
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    Deborah Mei

    Co-Founder and Partner, The Raine Group
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    Jeff Wilbur

    Partner and Head of Sports and Entertainment, Eldridge Capital Management