Thank You for Downloading
Your download is complete—head to your Downloads folder to explore the insights.
This panel explores the influence of youth culture—driven by social media, music, fashion, gaming, and activism—on consumer behavior and brand strategy across the region. Leading marketers, cultural strategists, and regional influencers will unpack how brands are responding to shifting values around identity, inclusion, and expression. We’ll examine campaigns that broke through by tapping into local youth trends and discuss the challenges of staying authentic in a fast-evolving cultural landscape.
