In an era where audiences engage with stories across multiple platforms—from games and movies to comics and virtual experiences—the potential for building expansive, interconnected universes has never been greater. This year, the global video game market is projected to generate over $200 billion. This panel will explore the innovative role of artificial intelligence in developing rich, adaptive storylines that traverse and connect entertainment formats. Experts will discuss how AI technologies are revolutionizing the way stories are generated, adapted, and personalized, offering opportunities for creators to engage with a global audience.