ASEAN continues to build competitiveness on a range of key indicators: labor and talent, ease of doing business, corporate leadership, manufacturing capabilities, and domestic consumption. ASEAN looks poised to remain one of the most attractive regions to foreign direct investment in 2023, despite a more challenging macroeconomic environment. This presents a wide range of business and investment opportunities, partnerships, and cultural engagements from which institutions can benefit. What are investors’ appetites for investment in ASEAN? How can they minimize risk and maximize returns to take advantage of the ASEAN growth story?