The global asset management sector is undergoing a strategic shift as firms navigate market volatility, interest rate uncertainty, and political and regulatory pressures. Managers are rethinking portfolio construction to meet rising demand for private market access, tax-optimized solutions, and customized strategies. Artificial intelligence and automation are transforming research, distribution, and client service which is creating opportunities for scale and personalization. Meanwhile, retail investing growth and a move toward multi-asset, outcome-oriented strategies are redefining value in both active and passive approaches. How are asset managers positioning to lead in this changing landscape? What innovations will drive the next decade of growth and trust?