The consumer reality continues to change, with Gen Z's spending power expected to grow to $12 trillion by 2030. With this generational transfer of wealth comes a new set of demographics and market dynamics. As younger generations increasingly place emphasis on corporate responsibility and women-driven industries like wellness continue to expand, how are investors transitioning their approach to account for this future spending power and influence? Which industries hold the most promise for long-term success, and how should capital allocation in venture capital and private equity adjust accordingly? Which organizational characteristics lead to sustainable returns and avoidance of risk when considering the values of this generation?