Middle East and Africa Summit 2025

Creative Currency: Africa’s Influence in the Global Media Economy (Invite only)

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Africa’s creative economy is experiencing unprecedented growth, fueled by vibrant film industries like Nollywood, global music breakthroughs, digital innovation, fashion, and youth-driven cultural movements. But Africa’s creative economy is not just a cultural force. It is also one of the continent’s fastest-growing investment opportunities, estimated to reach $200B in creative sector exports by 2030. This session will explore how investors and creators can capture and build on this momentum. How are Africa’s creative sectors intersecting with commercial finance, technology, and global value chains? What models are unlocking investment across production, distribution, and IP ownership? And how can African creators gain greater access to international markets and capital while telling authentic stories that redefine global perceptions of the continent?

    Moderator

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    Aubrey Hruby

    General Partner, Tofino Capital

    Speakers

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    Akunna Cook

    CEO, Next Narrative Africa
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    Boris Kodjoe

    Co-Founder, Full Circle Economic Conference
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    Ozi Menakaya

    Agent-Manager, Continental Entertainment
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    Ibrahim Sagna

    Executive Chairman, Silverbacks Holdings