The Longevity Dividend: The Power of 'Old' Money
Something profound is happening to the world economy—it is aging. The median age of an American in 1950 was 30—today it is 41 and expected to increase to 42 by 2050. For Japan the numbers are more dramatic—22 in 1950, 46 today, and 53 in...
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Solving the Longevity Wealth Crisis
The oldest age at which 50 percent of babies born in 2007 are predicted to still be alive in the United States is 104, according to the Human Mortality Database, the University of California, Berkeley, and Germany’s Max Planck Institute for...
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Let's Unlock the Economic Potential of Older Workers
Not long ago, I was on a cross-country flight home to Los Angeles. The gentleman in the seat next to me was working away on his computer on a dazzling presentation. He showed me photos taken by the Mars Rover, a series of colorful...
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Learning the Ropes Later in Life
A growing number of people feel like an old carton of milk, with an expiration date stamped on their wrinkled foreheads. One paradox of our time is that Boomers enjoy better health than ever, remain young and stay in the workplace longer...
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The Giant Market Opportunities Investors Are Overlooking
What if I told you that one of the largest megatrends in the world today—representing a market opportunity worth trillions of dollars—is being overlooked by investors? And that as a result, there are almost no products being developed to...
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Let People Choose How They Age
My mother lived well into her 90’s, beating her life expectancy by almost 40 years. Her generation followed an established life path—work at one job or career until retirement. Then, with your few remaining years, travel and spend time with...
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Why Don't Businesses Thrill Older Customers?
Global aging has largely been described as a story of more—more years of living and more older adults. Interpreters of this demographic trend rightly describe it as an opportunity for business. Estimates suggest that the 50+ marketplace may...
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The Key to Ultimate Health: Bioresilience
Let’s envision a model for healthy, functional longevity based on evaluating and improving the body’s bioresilience. Bioresilience is the body’s capacity to respond to stress. One way to visualize bioresilience is to imagine a WeebleTM, the...
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The 8 Challenges of Aging
Global aging and technology innovation are each occurring at an unprecedented rate. The intersection of these two global macro trends creates significant need and opportunity for new products and services to transform and tech-enable the...
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Experienced Talent Can Power Social Change
Attorney, venture capitalist, and Portland native Ken Harris was ripe for retirement—a notion he rejected in favor of working with a nonprofit that could use his expertise. “To me, that’s what life is all about,” said Ken. “What can you do...
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Aging Populations: A Blessing for Business
The global population age 60-and-over will encompass more than one in five human beings by mid-century, rising from 900 million in 2015 to 2.1 billion in 2050, according to the World Health Organization. Those 60 and older will soon...
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Young People Are Crucial to Green Recovery Plans
COVID was a storm that the entire world weathered, but no two individuals experienced the storm in the same boat. Although the virus did not respect national borders, spreading like wildfire across the globe, there were factors like...
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Investing in a Longer Life, Lived Well
Consider the perfect storm brewing on the retirement planning horizon. A recent Google consumer survey found that 33 percent of Americans have no retirement savings. Another 23 percent have saved less than $10,000. A TIME study showed that...
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Matching Workplaces to the Needs of Older Workers
Perceptions about age and the workplace are evolving. Just a handful of years ago, it was the expectation that older workers should leave the workplace at 65 years—a “retirement age” that dates back to the late 19th century. The recently...
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How Universities Drive Innovation in Aging
Aging is big business. A growing demand for everything from comfortable shoes to on-call caregivers prompted a New York Times headline to declare baby boomers as the hottest start-up market in 2016. In fact, the sum of all economic activity...
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Multigenerational Workforces Are Productive and Profitable
Work dominates much of our adult lives. For many recent generations, work, family, and community comprised the entirety of our adult lives, with education occupying childhood for the lucky ones. Over time, a legal and regulatory framework...
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Why Isn't Innovation Booming for Aging Boomers?
Baby Boomers (born between 1946 and 1964) have and will continue to reshape the population—we should be reshaping business to meet their changing needs as they age. We are completely under-investing in and under-serving older adults in this...
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